Develop different blends of pigments to match customer’s needs in the international market.Communication: Word-of-Mouth, SEO (Search engine optimization), Social Media, Print & Outdoor advertising Public Relations.īranding Strategies of M.A.C Product Differentiation Strategy.Behavior: involves low-pressure, cooperative, expert assistance, reliable, playful.Environment: Backstage makeup studio, Diverse, Professional.It caters to its target market by offering products for all ages, sexes, races, socio-economic groups and also available in cutting-edge seasonal lines. Product: MAC products are colorful, bold, and custom.M.A.C is one of the world’s leading producers and markets of quality skincare, makeup, and fragrance and hair care products. M.A.C continues to fulfill the needs of its users by launching new categories of products frequently. Currently, M.A.C Cosmetics has over 1,000 locations around the world. In 1995, the Estée Lauder Companies bought a percentage of the M.A.C and it helped the brand much in becoming global. With every color, every magazine and every word of mouth their popularity grew and in 1984 a single kiosk in a department store was opened. Their first customers were Fellow makeup artists, models, and photographers.
Their aim was to develop a studio line makeup line that met their professional needs. They found that cosmetic products had a little color payoff that were not performing well under the intense surroundings of studio lights & moisture. Makeup Art Cosmetics (M.A.C) was established in Toronto (Canada), 1984 by the makeup artist and photographer, Frank Tosken and the beauty salon owner, Frank Angelo. In this case study you will find every aspect of what makes MAC Cosmetics ‘M.A.C’ being its products, its location, its brand image, or its remarkable price range is unique and goes contrary to most typical marketing methods. M.A.C artists set trends backstage at fashion weeks around the world. M♺♼ is at the vanguard of fashion TrendSetting, collaborating with leading talents from fashion, art and popular culture. For M.A.C makeup-artists and M.A.C users, this motto is not just words it is truly what drives the culture of this stunning Company. M.A.C celebrates diversity and Individuality. “ All Ages, All Races, All Sexes”, this is the motto for one of the fastest emerging cosmetics brands in the world, M.A.C Cosmetics. Watch DSIM Trainees Celebrating Last Day of Batch.Multichannel Marketing via Direct Mail and QR codes.
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